Ladbrokes set to delay online facelift further

BETTING firm Ladbrokes will report a significant drop in online revenues this week as it further delays a revamp to its website following ongoing technical problems.

Digital profits for the first half of 2012 are expected to be £16m – half that of last year’s and the lowest since 2004 – following repeated delays to the launch of Ladbrokes’ new website and disappointing returns during Euro 2012, according to Panmure Gordon analyst Simon French.

While figures overall are expected to be good thanks to the bookmaker’s strong high street performance, its digital offering lags behind that of rivals such as William Hill, which reported online profits of £68.9m last week.

Technical glitches could force Ladbrokes to delay the site until the end of the year, the Sunday Telegraph reported yesterday.

A Ladbrokes spokesman refused to comment on the delay, except to say changes to its digital plan will be revealed on Thursday, when the firm reveals its half-year results.