L’Oreal enjoys sales jump

French company L’Oreal pledged to improve turnover and earnings in 2010 when posting fourth-quarter sales below forecasts yesterday. It said it will focus on luxury products such as Yves Saint Laurent make-up and Lancome creams. The Paris-based group, which also sells Garnier shampoo and Vichy face creams, said it had come out of 2009 stronger and had “prepared itself well for a return to sales and results growth in 2010”. L’Oreal’s October-December like-for-like sales rose 1.5 per cent, missing market expectations of 2.4 to four per cent growth.