Kraft boss to jet into London to begin the charm offensive

Irene Rosenfeld, Kraft&rsquo;s determined chief executive, is set to jet in to London this week in a bid to convince institutional shareholders to support the group&rsquo;s proposed takeover of British confectionery firm Cadbury.<br /><br />Rosenfeld, ranked as the sixth most powerful woman in the world by Forbes magazine for the past two years, will hold a series of meetings to&nbsp; persuade shareholders to support Kraft&rsquo;s &pound;10.2bn takeover offer for the Dairy Milk maker.<br /><br />Rosenfeld has so far had the offer criticised by analysts as &ldquo;too low&rdquo;, and in a stinging open letter Cadbury chairman Roger Carr blasted it as &ldquo;unattractive&rdquo;.<br /><br />But many industry observers believe the only issue of a takeover is&nbsp; the price. Sanford Bernstein analysts have suggested Kraft might have the flexibility to raise its bid up to 900p, up from the 745p it is currently offering.<br /><br />Kraft&rsquo;s biggest shareholder, billionaire investor Warren Buffett, has openly warned the group&rsquo;s board about paying too much for Cadbury &ndash; sparking speculation that US chocolate maker Hershey may join Kraft to help fund the Cadbury bid and break up the spoils between them.