Kesa in sales lift thanks to World Cup TV boost

ELECTRICALS retailer Kesa beat forecasts for first-quarter sales, with trade boosted by robust demand for televisions in the run-up to the World Cup and more sales over the internet.

“After a positive first quarter we still anticipate that our markets will remain challenging for the remainder of this financial year,” the firm said yesterday.

Kesa, which runs market leader Darty in France and Comet in the UK, said sales at stores open over a year rose 4.3 per cent in the three months to 31 July. That compares with analysts’ consensus forecast of growth of two per cent, according to a company poll.

Like-for-like sales at Darty France increased 5.1 per cent and were up 4.3 per cent at Comet.

Shares in Kesa have risen by nearly a quarter over the last three months.