Just 50,000 sign up to BT’s sports package

BT yesterday announced its Sky Sports offering has limped to just 50,000 subscribers since its launch this summer.

Chief executive Ian Livingston admitted the firm has a “lot more to do” but reiterated BT’s long term committment to the project.

He said: “Around 10 per cent of our BT Vision subscriber base is now taking our Sky Sports package. We think it is important to offer our customers a broad range of options. I have been very, very clear to the market all along that this is a multi-year thing.”

Overall the firm added 24,000 BT Vision customers, taking its total number of subscribers to 520,000. This compares to 10m subscribers at rival Sky.

BT also said it will bring 3D and faster HD content to its users in time for Christmas and showcased its new user interface, which will provide access to the BBC-backed YouView on-demand TV service.