Jess Ennis is on track for riches

HE MIGHT have achieved more firsts this year than an Oxbridge college, but Bradley Wiggins is not the Team GB star tipped to benefit most from the Games. A study by Scottish Widows predicts heptathlete Jessica Ennis will gain most from sponsorship and endorsements of any British gold winners, with Wiggo second. Andy Murray is placed third following his emotional triumph at Wimbledon, with promising boxer Anthony Joshua fourth and teenage diver Tom Daley fifth.