JD Sports expects big losses from outdoor stores

Suzie Neuwirth

SPORTSWEAR retailer JD Sports today announced that it expects "substantial" losses from its outdoor clothing stores, but said its performance is in line with expectations this year.

The UK company recorded positive like for like sales in its outdoor clothing and equipment lines over the 18 weeks ended 8 June, but at a “significant margin sacrifice”. Substantial but significantly reduced losses are expected this year, with an improvement in the second half.

JD Sports acquired outdoor stores Blacks - which owns Millets - last year, pulling the troubled chain out of administration, but has still not managed to return the brand to profitability.

Its fashion lines Bank and Scotts have also struggled, with sales down by five per cent.

However, JD Sports announced a seven per cent rise in sales in its core UK and Ireland business this year.