AR Land Rover, a unit of India’s Tata Motors, is in talks with a Chinese auto maker to set up a joint manufacturing and sales venture in China.
The aim of the move is to boost the company’s presence in China, which last year displaced the US as the world’s biggest auto market.
Tata Motors chief executive Carl-Peter Forster, said Tata-owned Jaguar Land Rover wants to find a partner in China “as soon as possible” to manufacture and market vehicles.
He added the company is in “good discussions” with a Chinese auto maker but declined to name the potential partner.
Tata believes the Jaguar and Land Rover brands, which Tata purchased from Ford, have “tremendous potentials” around the world.
“We’re not as strong as we should be [in many markets], most notably in China,” Forster told the industry forum at China Europe International Business School in Shanghai.