ITV to offer adverts with Shazam

ITV has signed a deal which will see it become the exclusive UK distributor of Shazam-enabled TV advertising. Viewers who have the popular music-finding app on their smartphone will be able to use it to interact with Shazam-enabled adverts to enter competitions, gain product information or download free music. Shazam for TV has been successful in the US where it has been used on shows and events such as American Idol, the GRAMMY Awards and the Super Bowl. The deal follows the growing trend of second screen viewing; earlier this year Sky unveiled a tie-up with Zeebox, the social network for TV watchers.