ITV is lining up a £90m bid for a Scandinavian television production house as it looks to expand its overseas programme making arm.
The British broadcaster wants to buy Nice Entertainment, one of the largest production companies in the region, from private equity firm CapMan. The acquisition would fit with ITV’s target of balancing the revenues from advertising and programme production. Nice has recently had success with formats such as Babes on the Bus, in which single women from major cities are sent on a coach tour of small villages in a quest to find love. Other Nice productions include the Norwegian hit Celebrity Babysitter.
Scandinavia has enjoyed a TV boom in recent years thanks to crime thrillers such as Borgen.
ITV declined to comment on the potential acquisition, which was first reported in the Sunday Times.