ITV hires Big Brother creator

SIR PETER Bazalgette, a former executive at Big Brother creator Endemol, has joined ITV’s board as a non-executive director.

The broadcaster announced the appointment yesterday, with the 59-year-old set to join in June. Bazalgette is one of the most influential men in British TV due to the impact he has on reality shows with creations such as Big Brother and Deal Or No Deal.

ITV’s production arm is aiming to boost its reality TV output.