THE iPhone 4S has broken Apple’s previous records for pre-orders, clocking up more than 1m in a single day.
The handset, which received a muted reaction on its launch last week, surpassed its previous one-day record of 600,000 sales for last year’s iPhone 4.
One company alone – AT&T – sold 200,000 contracts for the device in just 12 hours.
However, Colin Gillis of BGC Partners said it is too early to break out the champagne just yet. He said: “It’s not the first million. We know there’s a large, loyal base of users. They need to sell more than 20m of these in this quarter to hit estimates. Apple needs to break records to hit expectations.”
Apple shares rose four per cent in early trading yesterday. The iPhone 4S will be available in US stores on Friday. Meanwhile, Google and Samsung have delayed the release of their Nexus Prime phone in the wake of Steve Jobs’ death, saying it no longer felt like the right time.
The launch has been placed on indefinite hold.