Internet drives sales at Domino’s

Kasmira Jefford
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BRITONS ordering pizzas online from the comfort of their sofas helped drive a 20 per cent rise in sales at Domino’s to £174.5m.

The group yesterday said online sales in the UK and Ireland jumped 56.6 per cent to £84m in the final 14 weeks of the year to 30 December.

E-commerce now accounts for 56 per cent of UK deliveries compared with 44.3 per cent last year. More than a fifth of online sales were made by customers using mobile devices.

Like-for-like sales in 612 UK mature stores rose five per cent.

Domino’s said it would meet full-year profit expectations, which analysts have forecast at £45.8m- £46.93m.