THE SUCCESS of the MailOnline website has led to a boom in digital advertising revenues at the owner of the Daily Mail newspaper.
Daily Mail & General Trust (DMGT) said yesterday that advertising revenues at its national newspaper websites had grown 51 per cent year-on-year in the three months to 30 December.
This made up for a nine per cent decline in advertising revenues at the company’s newspapers, which include the Daily Mail, Mail on Sunday and Metro.
Last year, MailOnline became the world’s most popular newspaper website and reached profitability for the first time since its birth in 2007. The website saw 127m unique users in January, the company said.
The online advertising boom meant that despite the decline in print, like-for-like advertising revenues at DMG Media – DMGT’s national newspaper division – stayed relatively steady, dipping by one per cent. However, with a decline in circulation hitting newspaper sales, DMG Media’s turnover fell seven per cent to £204m. DMGT’s local newspaper arm, Northcliffe, saw revenues down eight per cent to £49m.
The division is being spun off into a new Local World venture, along with several other local newspaper groups.