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Insurer LV= eyes takeover of Royal Liver

MUTUAL insurer Liverpool Victoria is in merger talks with smaller rival Royal Liver.<br /><br />The 166-year-old Liverpool Victoria, which recently rebranded as LV=, is already the UK&rsquo;s largest friendly society, but the takeover would create a &pound;10m mutual giant with more than 5m customers.<br /><br />Royal Liver turned down a merger offer from mutual insurer Royal London two years ago, but it has since suffered in the financial crisis. LV= has fared better, saying in March that its full-year profit had more than doubled through strong sales and acquisitions.