INSTAGRAM, the photo-sharing phenomenon owned by Facebook, has unveiled a new feature allowing its users to edit and upload videos.
Kevin Systrom, the mobile app’s founder, also revealed that Instagram now has more than 130m monthly users – more than four times the number when Facebook purchased it in April last year – and that 16bn photos have been shared on the service so far.
The new tools, which allow Instagram users to apply a range of arty effects to videos of up to 15 seconds long and share them on a number of social networks, come just months after Twitter rolled out a similar service, Vine.
As the internet connection speeds and cameras on smartphones improve, users are increasingly uploading video clips rather than photos to social networks such as Twitter and Facebook.
Instagram – which Facebook spent $715m (£462m) on last year – employs only 40 staff and at present has no revenues, although it is likely that Facebook chief executive Mark Zuckerberg will soon take advantage of its highly active collection of users to sell adverts on the platform.