Hyundai bullish as sales surge

HYUNDAI Motors reported a record quarterly profit yesterday, with a 48 per cent jump in October to December net profit to 1.4 trillion won (£814.7m).

The record profit and upbeat forecasts show the automaker may succeed in fending off rising competition by focusing on new cars, newer markets and its brand image.

Hyundai’s runaway sales gains during the global financial crisis were driven by a focus on improving quality and the image of the cars. Its sales volume has jumped 40 per cent over the past three years.