Hulu draws lots of bid attention

The deadline for initial bids in the auction for US television service Hulu was extended from yesterday until the end of the week to allow interested parties more time to examine the online video site's financial information, according to people familiar with the situation. Yahoo, Google, DirecTV and Amazon were among the parties preparing to submit an offer for the company, the people said. Hulu’s joint owners News Corp, Disney, NBC and Providence Equity Partners hope to net at least $2bn for the company.