HTC launches high-end phone in effort to take on Samsung

HTC has unveiled its new flagship handset in a bid to claw back market share from rivals.

The Taiwanese firm yesterday launched its HTC One device, promising a host of new features it hopes will attract customers who have abandoned the company for smartphones made by Apple and Samsung.

Chief executive Peter Chou, unveiling the phone in London, emphasised the One’s advanced photography and music features, as well as a new homescreen design featuring live updates from news websites and social networks.

Chou hopes the new features will differentiate his phones from Samsung, despite them both running Google’s Android software.