Hallmark’s revenues fell in 2009

Hallmark Cards’s revenue fell roughly seven per cent to $4bn (£2.67bn) last year, the greeting cards maker has revealed. Sales dropped amid poor economic conditions and the new trend of shopping for birthday and holiday greetings on the internet. Consolidated revenue was down from just over £4.3bn in 2008. The company axed around 1,000 jobs in a cost-cutting regime.