EE SAID yesterday that more than 500,000 people had signed up to its 4G contracts since their launch seven months ago, as it unveiled new plans to expand the service.
The largest UK mobile network company, which is parent to Orange and T-Mobile, will launch the UK’s first shared mobile and tablet data plans, in an attempt to build on its position as the first network provider to offer 4G.
Telecom regulator Ofcom granted EE clearance for its 4G mobile airways last October, giving it a lead of more than eight months against rivals. O2 and Vodafone are expected to roll out their own high speed networks later this summer.
EE also said yesterday that its 4G data transfer speeds will more than double to 80 megabits per second (Mbps) from the current average of 24-30 Mbps, making it easier for customers to watch HD video streams and share large files. It will also be available on pay-as-you-go contracts. The update will be rolled out in London and nine other UK cities. The firm will also continue to expand its 4G coverage and expects to reach 55 per cent of the UK population by the end of the month and 98 per cent by the end of 2014.
EE said it will announce the pricing scheme and availability of its new plans in the coming weeks.