THE OWNER of the New Covent Garden Soup Company is in talks to invest in children’s food business Ella’s Kitchen, it was reported yesterday.
Hain Daniels, the UK arm of US food company Hain Celestial, has entered discussions to buy a substantial stake in the organic baby food company, according to the Sunday Times.
The Oxfordshire-based business was set up in 2004 by former Nickelodeon executive Paul Lindley and now has almost a fifth of the UK children’s food market.
Lindley was named Entrepreneur of the Year at last year’s City A.M. awards.
City A.M. Reporter