Groupon UK given deadline to make changes

Groupon pledged today to change the way it promotes offers after Britain’s trading watchdog said it had found breaches of consumer protection rules at the daily-deal company.

This is the most recent blow to US-based Groupon Inc, which reported a net loss of $42.7m (£27m) in the fourth quarter, after a small profit had been expected.

Groupon has been given three months to implement the changes, which include more realistic offers, and transparent and accurate prices, said The Office of Fair Trading (OFT).

“Groupon has cooperated fully with our investigation and is making changes to its business practices to address our concerns. We will be monitoring the situation closely to ensure that consumers benefit from these improvements,” said Cavendish Elithorn, senior director in the OFT’s Goods and Consumer group.