Greggs gets a boost over Easter

High street baker Greggs said like-for-like sales growth of 0.8 per cent over the past 18 weeks “reflected good Easter trading and the favourable weather”. Chief executive Ken McMeikan said that having successfully targeted the UK breakfast market in 2010 with meal deals combining sausage or bacon rolls with tea and coffee, the firm has identified healthy foods as an area to drive growth. The company plans to sell salads, fruit and pasta alongside its traditional sausage rolls, pasties and doughnuts as it eyes a slice of the healthy eating market. "We think there is still more opportunity for Greggs around the healthier market, things like side salad pots, fresh fruit pots, pasta pots and yoghurts,” he said.