Google wins EU court backing

An adviser to the European Union’s top court yesterday backed Google in a row with luxury goods maker LVMH over internet advertising, saying that the search firm had not infringed trade mark rights by allowing companies, such as shoe stores, to pay to place their name next to search results for brands that they sell. LVMH’s Louis Vuitton fashion brand and others have been fighting such advertising after makers of imitation products appeared next to online searches for the genuine article.