Google wins advert battle

GOOGLE has won a landmark legal case in Australia, with a court ruling that the search engine is not responsible for the content of adverts it displays.

The ruling said that internet advertising platforms such as Google and Facebook do not publish adverts, but merely carry information. Thus they are not accountable for potentially misleading adverts on their websites.

Although the decision only covers Australia, it could set a legal precedent that may be used around the world. The case follows years of legal proceedings from the Australian Competition and Consumer Commission which had threatened Google’s core advertising business.

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