GOOGLE will launch its service to bring the web to TV screens in the United States this autumn and worldwide next year, its chief executive Eric Schmidt, said, as it extends its reach from the desktop to the living room.
Schmidt said the service, which will allow full Internet browsing via the television, would be free, and Google would work with a variety of programme makers and electronics manufacturers to bring it to consumers.
“We will work with content providers, but it is very unlikely that we will get into actual content production,” said Schmidt.
The news comes less than a week after rival Apple unveiled its latest Apple TV product and will intensify a battle for consumers’ attention.
City A.M. Reporter