Google’s new data policy begins amid controversy

AS GOOGLE’S new privacy policy came into effect yesterday, the world’s biggest search engine was forced to explain itself yet again amid unrelenting criticism from users and regulators.

Viviane Reding, the EU’s commissioner of justice, spoke out against Google’s changes yesterday, joining a string of public critics including the Japanese government and French data privacy authority CNIL.

But the tech giant refused to be beaten, blogging: “As you use our products one thing will be clear: it’s the same Google experience that you’re used to, with the same controls.”

Google’s privacy and product director Alma Whitten reiterated that the company will not be collecting new or additional information about users, but collating personal and historical data across its services – including search, email and YouTube – for an improved customer experience.