GOOGLE has been forced to limit the options available to people developing software for its Google Glass hardware, following privacy concerns.
The company said at the weekend that it will not be approving apps for Google Glass that use the technology’s camera to automatically recognise faces.
Google will hope the announcement will placate campaigners and consumers who have worried that the technology will be used to pry into people’s lives without their consent.
Google Glass has become one of the biggest tests of the company’s privacy credentials as interest in the hardware has ramped up ahead of its commercial launch, expected at the end of the year.
The internet-connected glasses feature a small screen and camera in the top right of the wearer’s field of vision. They are designed for activities such as video calling, but have sparked fears that users could be filming or taking photographs without other people knowing.
“As Google has said for several years, we won’t add facial recognition features to our products without having strong privacy protections in place,” the company said.
“With that in mind, we won’t be approving any facial recognition [software] at this time.”