ref="http://www.cityam.com/company/google">GOOGLE is the most attractive employer in the world, according to new research, which shows that fewer students and graduates are turning to the financial services industry for work.
Up to 130,000 job seekers with either a business or engineering background have voted the internet giant into the top spot in employment consultancy Universum’s annual survey.
Google has maintained the leading ranking both as a business and as an engineering employer for the second year in a row.
Universum cited Google’s professional training opportunities and its strong brand as some of the reasons why it held on to the top spot.
However, the search engine is facing increasingly stiff competition from the world’s largest accounting firms, as KPMG, Ernst & Young, PricewaterhouseCoopers and Deloitte have also climbed up the business table.
“We’re witnessing the auditing firms and consumer goods companies re-conquering their talent group after a brief love-affair with the IT industry,” said Universum chief executive Michal Kalinowski.
IT companies such as Microsoft, IBM and Sony remain popular choices among students looking to start an engineering degree, according to the survey results. While BMW is still the most powerful employer brand in the automotive sector, according to the survey.
But employers within the banking, oil and gas, and management consultancy sectors which were once popular among young jobseekers, are now perceived as responsible for the financial crisis and are therefore less attractive, said Universum. Goldman Sachs, which ranked as the fourth most popular business to work for in 2009 fell to tenth place, while JP Morgan dropped to ninth place.