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Google inYouTube music video victory

YOUTUBE owner Google has cut a deal with PRS for Music, the UK songwriter and music publisher association, that will allow it to resume showing music videos on the popular website.<br /><br />Google has agreed to make an undisclosed royalty payout to PRS to buy the rights to make music available on YouTube, after it was forced to withdraw the videos in the UK in March.<br /><br />The US search engine giant will be breathing a sigh of relief as the deal, which runs to 30 June 2012, allows YouTube to continue its fight against a growing crowd of rivals.<br /><br />The deal will see a lump-sum paid to PRS, rather than the usual payment of royalties based on the number of times a music video is played.