ref="http://www.cityam.com/company/google">GOOGLE launched a music service yesterday that allows users to listen to unlimited songs for $9.99 (£6.50) a month, challenging smaller companies like Pandora and Spotify in the market for streaming music.
With its new service, announced at its annual developers’ conference in San Francisco, Google has adopted the streaming music business model ahead of rival Apple, which pioneered online music purchases with iTunes.
Google’s “All Access” service lets users customise song selections from 22 genres, ranging from jazz to indie music, stream individual playlists, or listen to a curated, radio-like stream that can be tweaked. It will be launched for US users first, before being rolled out to several other countries.
Google shares leapt to a new all-time high topping $900 for the first time. They closed up 3.25 per cent at $915.89.