EUROPE, the Middle East and Africa will experience the slowest growth rate of all global sports markets over the next five years, experts have forecast.
Latin America is poised to enjoy the biggest increase, growing 4.9 per cent each year, thanks to Brazil hosting the 2014 World Cup, according to research published today by accountants PwC.
Global revenues are predicted to rise at an annual compound growth rate of 3.7 per cent to £92.3bn by the end of 2015.
The growth is set to be fuelled by a healthier economy, an upsurge in television advertising, the migration of sports to subscription-based channels and the return of financial services and car makers to sponsorship.
EMEA, the second largest market after North America, is expected to have a growth rate of just 2.9 per cent.