The company, founded by Jamie Murray Wells in his parents’ living room in 2004, has retained technology investment bankers GP Bullhound to explore financing options, including a market listing, the company said.
GP, based in London, previously advised the company on a private equity fundraising round to fund the acquisition of Nordic online contact lenses retailer LensOn in December 2012.
The appointment follows a healthy year of profits for Glasses Direct’s parent company, which posted groupwide sales of €35m (£29.9m) and operating profits of €200,000 for the year ending April 2013. On Friday it also announced a rebrand of the company to The MyOptique.com Group, which will house its main four brands, including Glasses Direct.
A float in London for the Wiltshire-based company, now headed by chief executive Kevin Cornils, could value the firm at up to £100m on a conservative three-times earnings multiple with profits. It has enjoyed a steady rise to success since its founding by Wells, the company’s biggest shareholder, and now says it ships 2,000 pairs of glasses or contact lenses every day.