Get fired up for Lord Sugar’s new Apprentice

THE NINTH series of The Apprentice returns to TV screens this evening, and once again 16 contestants will compete over 12 weeks for the chance to become Lord Sugar’s protege – or, more to the point, bag the £250,000 investment money.

Among the candidates are a Mexican food entrepreneur, a dance and entertainment entrepreneur and a doctor. Although there are a couple of participants with more traditional business backgrounds. Zeeshaan Shah, 27, is the chief executive of Canary Wharf-based property firm One Investments, and Jordan Poulton, 26, is an Oxford graduate and business analyst who has worked in Silicon Valley.

To whet your appetite The Capitalist thinks readers should hear about the apprentices in their own words. The big talk includes “I’m business perfection personified” from marketing man Myles Mordaunt, while caterer Tim Stillwell claims “I’m not a lone ranger in any sense of the word.”

And what of the women? “I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit, and a brain like Einstein” says cupcake shop owner Luisa Zissman. You’re fired?