Geely International Corporation, which also owns Volvo, is working with the UK’s Manganese Bronze Holdings (MBH) to set up dealerships, parts sales and after-sales service under the name Geely Auto UK.
MBH and Geely are already partners in building the iconic London black cabs. Production for the UK market takes place in Coventry by The London Taxi Company, a division of MBH, while vehicles for world markets are produced in China by Geely. Geely headquarters will also be in Coventry, alongside the London Taxi Company.
Matthew Cheyne, market development director of Geely Auto UK, said: “We are starting with a clean sheet of paper with the distribution of Geely passenger cars into the UK, the first major Western European country to receive them.
“We will start by importing the Geely Emgrand EC7, C/D segment sized four door saloons and five door hatchbacks, initially with 1.5 and 1.8 litre petrol engine options.”
The firm plans to have between 30 and 40 members in its dealer network before the launch, he added.