CAFFEINE makes the headlines nearly every week with studies claiming that it’s responsible for everything from improving memory to raising metabolic rate. But now there’s a new reason for caffeine to hit the headlines: last week, Toby Scheckter, racing driver and son of F1 driver Jody Scheckter, released his very own organic energy drink. After retirement, Scheckter found a gap in the market for a healthier energy drink: “After retiring from racing, I began working in motorsport management and became tired of drinking energy drinks that tasted dreadful... full of cheap, unhealthy, poor quality ingredients. I wanted to create a real energy drink using real ingredients that consumers would enjoy...hence the arrival of Scheckter’s Organic Energy Drink”. I met Toby and asked him some specifics that might be relevant to City workers...
What nutritional advantages does the drink provide over other drinks?
Being organic and natural means no use of artificial flavours, colours, preservatives. All our ingredients are grown without pesticides, herbicides or fertilisers and are GM free. Plus we have nutritional benefits over our competitors: from organic pomegranates (high in fibre and Vit C), lemons and elderberries (high in Vits A & C).
How would you advise busy city workers to use energy drinks sensibly?
To use them like coffee – when tired and needing a boost of mental and physical performance. The organic Brazilian Guarana in our drink is slower release than the synthetic lab-created caffeine found in most energy drinks. This slow release of energy means a more sustained boost in energy, so you don’t experience the rapid boom and bust you get from many other energy drinks.
What role do you think energy drinks should/do play in exercise, either pre or post workout?
Energy drinks play a part both pre and post workout giving you a boost in energy beforehand to get a strong workout, and after to ensure productivity and energy is sustained for the rest of the day. And you don’t need much – the Australian Institute of Sport in Canberra reported that athletes get the full caffeine effect with as little as 1 milligram of caffeine per kilogram of body weight.
Toby is offering five City A.M. readers the chance to win a case of his new drink. Just tweet him @scheckterenergy today letting him know when you most need an energy boost during the day.