Ferrari races to all-time record of 7,318 car sales despite crisis

 
Ben Southwood
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AUTOMOTIVE icon Ferrari shifted up a gear in 2012 despite a troubling world economic climate, boasting its best ever sales.

The legendary carmaker enjoyed record sales in the US, Germany, China and the UK, selling 7,318 road cars – 4.5 per cent up on 2011 – and turning over €2.43bn (£2.1bn).

And despite poor economic conditions in the UK, US and Eurozone, most of the company’s growth came from these mature markets – and not rapidly growing China, Ferrari said.
Sales in the UK soared 20.4 per cent between 2011 and 2012, the firm said, while sales climbed 14.6 per cent across the US and Canada, and 8.2 per cent in Germany. Similarly, Japanese customers bought 14.4 per cent more Ferraris last year than the year before.

By contrast, China, Hong Kong and Taiwan only boosted their Ferrari purchases by four per cent.

This sales boom drove pre-tax profits up 12.1 per cent, to reach €350m, according to Ferrari.

This came as Ferrari was ranked the world’s number one brand, ahead of Google, Coca-cola and PwC, in a list by Brand Finance.