FASHION NEWS IN BRIEF

TIFFANY COMES TO THE WHARF
Canary Wharf workers are in for a treat, with the opening of a Tiffany & Co. boutique at Cabot Place. Set to open on 12 Nov, the store – London’s ninth – will be in the Cabot Place East mall and occupy 2,000 square feet. To celebrate, Tiffany will be giving out free coffee to commuters from 7AM on the day.

PAPHITIS NAMES LINGERIE ENTERPRISE
Entrepreneur Theo Paphitis has announced that his new lingerie brand will be called Boux Avenue. It will be mid-market and designed to compete with Marks and Spencers. Paphitis wants to open in 30 shopping centres from next March and the line will also be available online at bouxavenue.com.

LEVI’S LAUNCHES SUSTAINABLE JEANS
Levi’s has announced a big move towards sustainability, introducing more than 12 classic styles in its new Water<Less label this spring. New techniques for washing and finishing will require 28-96 per cent less water than the usual 42 litres needed for each pair of jeans. The first batch of sustainable jeans will include the 501 and 511.

COCOSA LAUNCHES FOR MEN
Cocosa, the fashion site, launches a men’s version on 8 November. Operating under the flash sales mechanic for easier use, it will feature top-line brands, including Vivienne Westwood, John Smedley, Nicole Farhi, Stephen Webster, Calvin Klein and Hugo Boss, with discounts of up to 80 per cent. www.cocosa.com