The self-proclaimed hub of London Fashion Week, the May Fair Hotel, is going all out for fashion week (16-21 Sep). For one thing, its windows will be transformed into works of fashion art, a la Champs Elysee. Elsewhere there you’ll find fashion week cocktails and even a themed spa treatment. Stratton St, W1J 8LT. themayfairhotel.co.uk.
ARROW LAUNCHES IN EUROPE
Iconic American shirt company Arrow (founded in 1853) is latching onto Europe’s taste for all things preppie and is opening on this side of the pond this autumn, via parent company PVH. The collection boasts “distinctly refined, structured...and liberated” shirts in a range of stylish fabrics. www.pvh.com/arrow
LINKS GET OLYMPIC NOD
Links of London are to design the official jewellery collection of London 2012. A blue and red woven band with an engraved “Team GB” silver plate plaque has been created to show support for the British atheletes and the games as a whole. A rather nifty way to show you’re keen, we think. £20, www.linksoflondon.com