Facebook hires London ad boss to lead Europe

FACEBOOK has hired a British advertising executive as the new head of its European operations.

The social network said yesterday that Nicola Mendelsohn, the former president of advertising industry trade body IPA, is set to join as vice president for Europe, the Middle East and Africa. Mendelsohn, who will take charge of operations from Facebook’s Covent Garden office, joins the company from advertising agency Karmarama where she was executive chairman.

She replaces Joanna Shields, who left in October last year to lead the government’s Tech City initiative.

Facebook will hope that the 41-year-old’s advertising expertise will help the company find new revenue streams in Europe, a market that the social network has found flat over the last year.

“Facebook’s innovation in the way brands are putting people at the centre of the conversation is fascinating. I am very excited to be joining the team,” she said.