Entrepreneurs see confidence upturn

CONFIDENCE among UK entrepreneurs is returning as demand for their goods and services stabilises, a survey by a leading entrepreneurial advisory firm has shown.<br /><br />One in four entrepreneurs polled by Tenon said they expect demand to increase by at least 10 per cent over the next quarter, while around half expect it to stay the same.<br /><br />Men tend to be more confident about business prospects, with 29 per cent expecting a rally in demand compared to just 16 per cent of women.<br /><br />Entrepreneurs from the South of England are also more positive, with over a third predicting an increase in demand compared to 18 per cent in the North.<br /><br />&ldquo;Just six months on from the start of the worst recession since the war, there are clear indications that business confidence is growing,&rdquo; said Andy Raynor, Tenon chief executive.<br /><br />But he warned the environment remained tough for small businesses, adding that cost saving initiatives would play a key role in ensuring their survival.