EMAP, the multi-platform media group, is changing its name as part of a restructure which will see its core business split into three operating divisions.
The business-to-business media and events company, owned by Guardian Media Group and private equity firm Apax, said it will ditch the name Emap and rebrand as Top Right Group in reference to the top right area on graphs.
However, the Emap name will live on in the company’s publishing arm, which publishes Retail Week and Broadcast and accounts for about 18 per cent of group turnover.
The exhibitions, conferences and festivals sector will be redubbed i2i (read: eye to eye) Events while the data division will adopt the name 4C (read: foresee).
They account respectively for 44 and 38 per cent of turnover.
While the move would make it easier for Emap to sell off chunks of its business, the company denied yesterday that this was its plan.
But it is thought likely that the group is looking to make a sale.
Chief executive Duncan Painter said, “We’re devolving responsibility from the centre and will give our new operating companies the freedom to be more independent, agile and single-minded in pursuit of their objectives.”
The restructure will not result in job losses but staff will be relocated from the Camden headquarters.