EE doubles 4G speeds as it targets 1m users
10 April 2013 1:55am
THE UK’S biggest mobile network operator, EE, has said it will double the speed of its 4G network in a bid to stay ahead of its competitors.
The company, which owns Orange and T-Mobile as well as its self-branded high-speed service, pledged yesterday to increase download speeds over 4G from an average of 10 megabits per second to 20, starting this summer.
The company claimed the move would keep EE a step ahead of Vodafone and O2, which are preparing to launch their own 4G networks in the coming months.
EE also said that the move would “future-proof” its network against the exploding demand for mobile data, as consumers demand high-definition video and instant loading of web pages on the move.
The firm said it anticipates a 750 per cent rise in network traffic over the next three years.
The 4G service will be upgraded in 10 cities, including London, in the summer, with other areas to follow.
Yesterday, EE also gave its first indication of how many people are signing up to the service, which typically costs around £5 per month more than an equivalent 3G contract.
Chief executive Olaf Swantee said he is targeting 1m customers on the 4G networks by the end of the year, or about eight per cent of his pay monthly customers, and that one in four new customers choose the 4G EE service rather than Orange or T-Mobile plans.
Matthew Howett of telecoms analyst Ovum said that the company’s forecasts suggested that customers had signed up to 4G in greater numbers than many had expected. EE, which launched the UK’s first 4G service at the end of last year, has refused to disclose how many people sign up for the service, leading to suggestions that the launch has not been a success despite an expensive advertising blitz headed by US film star Kevin Bacon.
“We are starting a revolution that others cannot match and re-instating the UK as a global leader in mobile communications,” Swantee said.
In other news
Talks between Network Rail and RMT bosses are continuing into the evening as the two sides try to negotiate a [Read more]
Sepp Blatter's reign as Fifa president will be four times as long as the average tenure of bosses at FTSE 100 [Read more]
Emirates Airline has been confirmed as the new sponsor of the FA Cup on the day of the cup final which will see [Read more]
Newly re-elected Fifa president Sepp Blatter has given a press conference in Zurich where he answered the many [Read more]
Sir Tim Berners-Lee, the inventor of the World Wide Web, has warned of encroaching government powers after plans [Read more]
Sepp Blatter will be Fifa president for a further four years after comfortably beating Prince Ali Bin Al-Hussein [Read more]
Ukip's Lord Pearson of Rannoch has asked the government to back a draw Mohammed competition. [Read more]
Network Rail and RMT bosses are once again entering talks to see if the latest set of strikes, announced yesterday, [Read more]
IMF chief Christine Lagarde said this morning that a comprehensive deal with Greece is "very unlikely... in the next few days". [Read more]
Good news multiple-gun salute fans. Next week there will be not one but two such events, marking the 62nd year [Read more]
An EasyJet flight from Luton to Tel Aviv has been forced to turn back after multiple cabin crew members reported [Read more]
A vehicle has struck a bridge it was passing under in Tulse Hill, south London, causing train cancellations and [Read more]
Shares in troubled insurance claims outsourcer Quindell fell in late morning trading after the company announced [Read more]
After a number of top Fifa officials were arrested on accusations of bribery and racketeering this week, the already [Read more]
The mother of the children who died at a Thomas Cook-approved hotel in Corfu has slammed Harriet Green's decision [Read more]
The meteoric rise in London office rents is unlikely to slow down for at least another year, the chief executive [Read more]
Andy Burnham will today admit that Labour got it wrong on business and the economy, and that the party cannot [Read more]
The German Chambers of Commerce and Industry has said it is “astonished” that the UK is considering leaving [Read more]
When it comes to creating new technologies, London is a long way behind other cities in the UK, new research has [Read more]
Four FinTech startups have won $100,000 (£65,400) backing from Citi after a search for new technology and innovation [Read more]
Property types may have been worried about the looming spectre of a mansion tax during the run-up to the General [Read more]
Corruption allegations, arrests of top officials, global outrage - in most organisations such calamities would [Read more]
Are the UK's new crop of MPs actually any good at social media? [Read more]
Donmar Warehouse | ★★★★★ [Read more]