Ebay faces EU fake goods liability

Ebay and other online marketplaces are to be forced to take measures to prevent the sale of fake goods online following a European court ruling. The decision follows a case brought by French cosmetics firm L’Oreal against the online firm over the sale of branded goods four years ago. Ebay would be forced to remove advertisements for fake goods and choose carefully the assistance it gives to sellers in promoting products. It could be liable for trademark infringements if it does not.