DSG on track after iPad and world cup sales boost

Electricals retailer DSG International said its total group sales were up three per cent after a boost from Word Cup TV sales and the success of the iPad.

In an update on trading for the 12 weeks ended 24 July the company, which owns Currys and PC World in the UK, said its online sales had surged by 12 per cent compared with the same period last year.

DSG ALSO said it was on course to launch its Store refit programme with 200 stores revamped in
Britian.

Group chief executive John Browett said: "This is an encouraging start to the year, especially given the challenging market conditions.

"Our UK businesses performed particularly well, most notably with customers responding to our strong World Cup promotion and the excellent product ranges on offer.

"The store transformation programme is making rapid progress and continues to improve the shopping trip for customers. Our international businesses have also performed well against competitors in varied market conditions."

But he added: "We remain cautious about the economic outlook."