Domino's serves up strong quarterly sales

Marion Dakers

PIZZA seller Domino’s has enjoyed a strong start to the year, helped by a jump in takeaways sold during the recent cold snap.

Domino’s Pizza Group said in a statement this morning its sales were up 12.3 per cent to £164.1m in the 13 weeks to the end of March, with like-for-like sales in its established UK stores up 6.6 per cent.

The firm, which operates in the UK and Europe, credited special offers, new products and favourable sales figures from a year ago for the increase.

Like-for-like sales were also up 8.1 per cent in Ireland, and Domino’s has continued its push into the rest of Europe with a marketing drive in Switzerland and plans for new outlets in Germany.

Liberum Capital analyst Patrick Coffey, who had expected to see UK like-for-likes of three per cent, said that trading looks stronger than expected, but has left his forecasts for 2013 unchanged.

Chief executive Lance Batchelor said the firm was positive about the rest of the year.

“We know that the ongoing economic pressures are leading to a tough trading environment and we have extremely tough comps in the second quarter to overcome as well as food cost increases coming through during the year, but, with first class franchisees and a strong head office team, I expect, at this early stage in the year, that trading will be in line with market expectations for 2013.”, he said in a statement.