Domino’s sales growth fuelled by a rise in online ordering habits

BRITAIN’S biggest pizza delivery firm Domino’s Pizza said its sales growth had accelerated in the fourth quarter and its 2011 profits would be in line with market expectations.

Domino’s, which operates the British and Irish franchises of the global delivery brand, said sales at its 604 shops open more than a year were up 3.6 per cent in the fourth quarter to 2 December, with UK sales up four per cent.

Internet orders regularly topped £1m a day, the company said.