Domino’s banks on Olympic boost

Kasmira Jefford
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DOMINO’S PIZZA’S chief executive said yesterday he expected the Olympics to provide a welcome boost in sales based on its experience of previous Games, as more people stay at home and order in.

“Domino’s had a real uplift during the Sydney Olympics, especially during the opening and closing ceremony when lots of people are at home,” Lance Batchelor said.

His comments came as the pizza chain said the wet spring weather and Euro 2012 helped boost half-year pre-tax profits by 13 per cent to £21.5m.

Like-for-like sales also jumped by 5.2 per cent in the period.