Dixons bags £14m from disposal of Swedish gaming retailer as part of Pixmania restructuring

City A.M. Reporter
ELECTRONICS retailer Dixons yesterday agreed the sale of Webhallen, the Swedish based retailer which specialises in media and games, to Norwegian ecommerce firm Komplett.

Webhallen is a subsidiary of Dixons’ struggling Pixmania business, which the firm is currently restructuring having closed all of its high-street stores earlier this year.

The sale is expected to net Dixons around £14m.

“We continue to explore ways to put Pixmania in a better strategic position,” Dixons’ boss Sebastian James said yesterday.

“Following a material reorganisation of the business earlier this year, I am pleased that we can confirm another small but significant step in that process today with the disposal of the Webhallen operation in Sweden.”